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THE DATEJUST

THE ARCHETYPE OF THE MODERN WATCH

 The classic Rolex Datejust is the archetype of the modern watch, thanks to aesthetics and functions that transcend changes in fashion. Aesthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognised and recognisable of watches.

THE DATEJUST

AN ICONIC SYMBOL OF STYLE

Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then. Aesthetically, the Datejust has spanned eras while retaining the enduring codes that today still make it one of the most recognizable of watches.

WHAT A DIFFERENCE A DATE MAKES

FEATURES OF THE DATEJUST

In the earliest models of the Datejust, the date would begin to change hours before its midnight rendezvous. In 1953, the date-change mechanism was adapted to operate instantaneously and the date aperture was enhanced with a Cyclops lens, magnifying the date for easy reading.

THE CYCLOPS LENS

FEATURES OF THE DATEJUST

Invented by Rolex in 1953, the Cyclops lens enhances the date aperture, magnifying the date display for easy reading. It is one of the most distinctive and recognisable Rolex features.

THE LADY-DATEJUST

FEMININITY IN ALL ITS DIVERSITY

The Lady-Datejust, which appeared in 1957, was the first ladies’ version of classic Rolex date chronometer, the Datejust, carrying its heritage of timeless elegance and functionality in an exquisite size suited to a woman’s wrist. The Rolex Lady-Datejust comes in a wealth of versions to perfectly reflect the different personalities of its wearers. The range of materials and colours of the Lady-Datejust is equalled only by the variety of bracelets and dials that add to its style.

A GEM FOR DAILY WEAR

THE LADY-DATEJUST

The Oyster Perpetual Lady-Datejust concentrates all the attributes of the iconic Rolex Datejust in its smaller 28 mm case. The timeless elegance of this gem for daily wear is enhanced by dials of subtle and shimmering colour, by noble materials and sparkling diamonds.

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DATEJUST

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