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The Rolex Day-Date made its debut in 1956. Available only in 18 ct gold or platinum, it was the first wristwatch chronometer to display the date and the day of the week spelt out in full in windows on the dial. With the President bracelet, originally created specially for it, the Day-Date continues to be the watch par excellence of influential people.
STYLE OF THE DAY-DATE
THE WATCH OF PRESTIGE
Rolex is introducing the new generation of its Oyster Perpetual Day-Date 36, available in 18 ct yellow, white or Everose gold with distinctive new dials and gem-set bezels on some versions. All the new versions are all equipped with calibre 3255, at the forefront of watchmaking technology, included on the Oyster Perpetual Day-Date 36 for the first time.
Introduced in 1956, the Day-Date was a world first: the first wristwatch to indicate the day of the week spelt out in full. Worn by many world leaders, the Day-Date is available with a bespoke day display in a wide choice of languages.
The Day-Date has always embodied prestige and exclusivity. A hallmark of its nobility, the Day-Date is produced exclusively in 950 platinum or in 18 ct gold. The bezel can be fluted, smooth or, on the gem-set versions, arrayed in the most beautiful of precious stones.
Designed specially for the Day-Date at its launch in 1956, the elegant and imposing President bracelet is inherent to the standing of the model. Immediately recognizable on a wrist, this solid gold or platinum bracelet with three semi‑circular links provides complete reliability and comfort.
The new versions of the Day-Date 36 are equipped with calibre 3255, a new-generation movement entirely developed and manufactured by Rolex. A consummate demonstration of technology, at the forefront of the art of watchmaking, this self-winding mechanical movement led to the filing of several patents and offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience and reliability.