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Rolex

Datejust 31

THE OYSTER PERPETUAL

Oyster, 31 mm, Oystersteel
Datejust 31
HKD 51,700.00
All prices are Rolex’s suggested retail price. Rolex reserves the right to modify the prices and models on this website at any time.
Model Availability
 
Reference
278240
Model case
Oyster, 31 mm, Oystersteel
Bezel
Domed
Water-resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power reserve
Approximately 55 hours
Bracelet
Oyster, flat three-piece links
Dial
Pink
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Pink Dial
The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.
Oystersteel
Rolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential. Oystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.
The Oyster bracelet
The Oyster bracelet is a perfect alchemy of form and function, aesthetics and technology, designed to be both robust and comfortable. It is equipped with an Oysterclasp and the Easylink comfort extension link, also exclusive to Rolex. This ingenious system allows the wearer to increase the bracelet length by approximately 5 mm, providing additional comfort in any circumstance.
MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Emperor Watch & Jewellery is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and aesthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature aesthetic styles.

Rolex Datejust
The classic watch of reference
View all models

Official Rolex Retailer

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