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Rolex

Datejust 31

THE OYSTER PERPETUAL

Oyster, 31 mm, Oystersteel and white gold
Datejust 31
HKD 60,700.00
All prices are Rolex’s suggested retail price. Rolex reserves the right to modify the prices and models on this website at any time.
Model Availability
 
Reference
278274
Model case
Oyster, 31 mm, Oystersteel and white gold
Bezel
Fluted
Water-resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power reserve
Approximately 55 hours
Bracelet
Oyster, flat three-piece links
Dial
Bright blue
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Bright blue dial
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability.
The Fluted Bezel
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, always in gold.
White Rolesor
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Emperor Watch & Jewellery is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and aesthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature aesthetic styles.

Rolex Datejust
The classic watch of reference
View all models

Official Rolex Retailer

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