The Tudor signature is #BornToDare, reflecting both the brand history and what it stands for today. Created by the founder of Rolex, Hans Wilsdorf, the Tudor Watch Company was born with a mission to explore new territories, offering “a watch that agents could sell at a more modest price than Rolex watches, and yet could attain standards of dependability”. Today, the collection of the award-winning Swiss-made watch brand currently includes flagship lines such as Black Bay, Pelagos, Glamour and Tudor 1926, many of which are equipped with exclusive mechanical manufacture calibres.