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Sep 7, 2018

Emperor Watch & Jewellery and Rolex today announced the opening of a new boutique at Chongqing Times Square, at the heart of the Yuzhong District’s luxury shopping and commercial area. The Rolex boutique is situated on the ground floor and has an impressive façade.

The new 150-square-meter boutique offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand, which has been setting standards in watchmaking for more than a century.

“Having represented Rolex in the region for almost half a century, we are very proud to be expanding the Rolex presence in China, upholding the highest standards of quality and service that are integral to both the brand and to our own business,” said Ms Cindy Yeung, Chairperson and Chief Executive Officer of Emperor Watch & Jewellery. The Boutique showcases the timelessness and perfection of Rolex watches. We look forward to working closely with Rolex to further expand our business across the region.”

Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings.

Sensitive lighting accentuates the beauty of a wide selection of Rolex models indisplay cases lined with beige leather with bronze trims.
A striking emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize a refreshed colour palette. The walls mix textures from walnut brown wood to beige-coloured stone and hand-crafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch.

At the reception, visitors are met with a resplendent Italian chandelier with bezelinspired crystals that not only provide a dramatic and beautiful addition to the space, but draw the eye to the custom-built browsing counter beneath.

The boutique also has distinct features that capture the essence of this unique location, including Asian-inspired wooden lattice doors that separate a VIP area, and parquet flooring that evokes the beauty, grace and grandeur so typical of this vivid city with its unique charm.

ABOUT EMPEROR WATCH & JEWELLERY Emperor Watch and Jewellery is an internationally acclaimed retailer of prestigious timepieces and a manufacturer of contemporary and sophisticated jewellery. The foundation for the company was laid with Mr Yeung Shing’s creation of the Shing On Kee Watch Shop in 1942. For over 70 years, Emperor Watch & Jewellery has undertaken a determined pursuit of excellence. The company’s commitment serves as a guarantee for the quality of products and services it provides.
The business of Emperor Watch & Jewellery began with the importing of premium timepieces from around the world. In the 1960s, Emperor Watch & jewellery designed and manufactured jewellery on its own.

An unrivalled reputation for quality and expertise

Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Through philanthropic programmes and a broad palette of sponsorship activities, Rolex is also actively involved in supporting the arts, sports and exploration, and encourages the spirit of enterprise, as well as the conservation of natural environments.

(From the left) Mr. Paul Li, General Manager (Operations) of Long Qing Property Development (Chongqing) Co. Ltd.; Ms Cindy Yeung, Chairperson and Chief Executive Officer of Emperor Watch and Jewellery; Ms. Dai Ling, Vice Chairman of Chongqing Yuzhong District CPPCC and Deputy of Party Group; Mr. Yundi Li, Rolex Watch Ambassador and International Virtuosco Classical Pianist and Mr. Brahim Drissi, General Manager, Rolex Guangzhou Co. Ltd. as officiating guests.

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