Star-studded “Mini Me Mother’s Day Charity Campaign” by Emperor Jewellery X Plan International
Apr 9, 2019
Cindy Yeung, Leila Kong, Teresa Mo, Charlene Choi, Gillian Chung, Carlos Chan, Kathy Yuen, Vincy Chan, Sherman Chung, Ken Hung and Lillian Ho to create Mother’s Day postcards for charity sale
Emperor Jewellery teams up with Plan International in presenting the “Mini Me Mother’s Day Charity Campaign” from 12 April to 12 May. During this period, Emperor Jewellery will donate a portion of the proceeds from the sale of Mini Me Collection to Plan International for charitable purposes. Emperor Jewellery has specially invited Plan International Honourary Ambassador Cindy Yeung and Ambassador Leila Kong, along with nine Emperor Entertainment Group artists including Teresa Mo, Charlene Choi, Gillian Chung, Carlos Chan, Kathy Yuen, Vincy Chan, Sherman Chung, Ken Hung and Lillian Ho, to create Mother’s Day postcards for charity sale at Emperor Watch and Jewellery, Emperor Jewellery, Ulferts and at.home stores across Hong Kong, and at Maggie & Rose Beach Club (The Pulse in Repulse Bay). Each set of postcards is priced at HK$80, and all funds raised from the charity sale will be donated to Plan International in support of its work. In celebrating mothers’ love, the campaign also spreads the love by raising funds for children’s education.
Charity postcards by pop stars in support of children’s education worldwide
Emperor Watch and Jewellery Chairperson and Chief Executive Officer Ms Cindy Yeung has been a Plan International Ambassador for many years, as Emperor Jewellery has been a sponsor of the organization for nine consecutive years. As she remarks, “Children are like precious gemstones that shine after meticulous polishing. Children in developing countries are in need of special support and nurturing, which helps them to carve out a brighter future for themselves when they have grown up. Through this charity campaign, Emperor Jewellery hopes to join forces with Plan International in providing help to more poverty-stricken children around the world.”
Dr. Kanie Siu, Plan International’s Chief Executive for the Hong Kong office, says, “We would like to thank Ms Cindy Yeung, Emperor Jewellery, Ms Leila Kong and all participating artists in this campaign for their generous support, as they give their thoughts and time for Plan International’s children’s education programs. Mother’s Day is an occasion for celebration, as it is a wonderful opportunity to offer our concern and help to children in need. We hope the public will support this charity campaign in bringing equal learning opportunities to more children and spreading the love on Mother’s Day.”
Charlene Choi and Gillian Chung, who have been active supporters of charitable causes, note, “We love children, and it is a joy to spend time with them. We also believe a happy childhood is essential for every child’s development. In participating in this campaign, we hope to make our share of contribution to helping children in need around the world.” Gillian also says she hopes to celebrate Mother’s Day and experience the festive joy as a mother in the near future.
Carlos Chan, who is known for being a dutiful son, also takes the opportunity to express his love for his mother. “I am very close with my family. Last year I made great strides in my career, and I am grateful to my family for the confidence and support they have given me. I hope to offer my support to children around the world through this campaign, which will enable them to have equal learning opportunities and develop their talent.”
About “Mini Me Mother’s Day Charity Campaign” by Emperor Jewellery
From 12 April to 12 May, Emperor Jewellery will support Plan International’s children’s education programs with the three following initiatives:
(1) Emperor Jewellery will donate a portion of the proceeds from the sale of “Mini Me” Family Jewellery Collection to Plan International;
(2) For the charity sale of “Mini Me Charity Greeting Cards by Pop Stars” (HK$80/set) at Emperor Watch and Jewellery, Emperor Jewellery, Ulferts and at.home stores across Hong Kong and at Maggie & Rose Beach Club (The Pulse in Repluse Bay), all funds raised will be donated to Plan International;
(3) Like and share the post about the event, or the charity postcards created by the artists with designated hashtags# on social media (Instagram/Facebook), Emperor Jewellery will make a donation of HK$20 to Plan International.
# Designated hashtags：#EmperorJewellery #MiniMeGiveLove #PlanHK
Emperor Watch & Jewellery and Emperor Jewellery store addresses:
Ulferts store addresses: https://www.ulferts.com.hk/en/locations/
at.home store addresses: https://www.athome.com.hk/address/
Maggie & Rose Beach Club (The Pulse Repulse Bay) address: Shop 301, The Pulse, 28 Beach Road, Repulse Bay
Emperor Jewellery X Plan International “Mini Me Charity Greeting Cards by Pop Stars” (HK$80/set)
Emperor Jewellery “Mini Me” Family Jewellery Collection
Ms Cindy Yeung hopes to capture in warm kisses her love for her mother that is beyond words.
The postcard created by Leila Kong and her daughter rings with touches of childhood innocence.
Teresa Mo thanks her mother for supporting her in her career over the years.
Charlene Choi calls her mother her guardian angel who always stands by her side.
Gillian Chung cherishes the love and every sweet memory she has shared with her mother.
Carlos Chan thanks his mother for the loving home she has created in his finger painting.
Kathy Yuen thanks her mother for her selfless and unwavering love.
Vincy Chan thinks the connection between mother and child is the most touching.
Sherman Chung believes every mother is unique like a beautiful flower.
Ken Hung envisages his mother as a marvelous superwoman.
Lillian Ho has a deeper appreciation of her mother’s selfless devotion after becoming a mother herself.