Jun 17, 2022
Following the recognition of “Emperor (英皇) ”, “Emperor Watch and Jewellery and the crown-shaped icon (英皇鐘錶珠寶及皇冠圖形)” as “Well-known Trademark” by the National Intellectual Property Administration in 2019, Emperor Group has recently further recognized by the Beijing High People's Court that the fore-mentioned trademarks are a well-known commodity in the sub-classes of “Jewellery; Gemstones”, affirming the brand’s reputation of Emperor Group which continuous for 80 years.
Recently, in the administrative dispute over the request for invalidation of the trademark "Emperor International" registered by a third-party applicant, the Beijing High People's Court finally made a second-instance administrative judgment, finding that the cited trademark of "Emperor Watches & Jewellery" owned by Emperor Group has constituted a well-known product for "jewellery; Gemstone" since January 18, 2013. The third party's application for registration of the disputed trademark violated the provisions of the 2014 Trademark Law, and misled the public, and thus harmed the interests of the Emperor Group. Finally, the disputed trademark was declared invalid.
From a legal point of view, the victory of this case marked a milestone meaning for Emperor Group to defend its trademark rights protection. This judgment is the first time that the Emperor Group has obtained a well-known judicial recognition. This case not only successfully revoked the original invalid ruling by the China National Intellectual Property Office, but also further recognized "Emperor Watches and Jewelry" (Emperor Watches and Jewelry and Crown Graphics) trademark as a well-known trademark, fully endorsing the brand management of the Emperor Group over the years.
Since 1942, Emperor Group has grown into a diversified group of businesses that include property, financial services, watch and jewellery, entertainment & culture, hospitality, digital media, and home living. Its cornerstone business "Emperor Watches & Jewellery" mainly sells internationally renowned timepieces and luxury jewellery designs, with a distribution network covering Mainland China, Hong Kong, Macau, and Singapore and Malaysia. Emperor Watch and Jewellery Limited (stock code: 887) is listed on the Main Board of The Stock Exchange of Hong Kong in the year 2008.
In terms of brand management and value-added analysis, the Emperor Group's well-known brand has been judicially confirmed by the Beijing High People's Court, effectively protecting the Emperor Group's trademark and brand development, affirming the brand's property status, and further promoting the company's long-lasting brand development.