EMPEROR WATCH & JEWELLERY LTD.

Emperor Jewellery Unveils the “Nuò by Cindy Yeung” High Jewellery Brand

Nov 5, 2018

Unwavering Commitment to Premium Quality
Extraordinary Jewellery to Shine through the Generations

Emperor Jewellery has always strived for perfection in the jewellery it creates, as it instills unique inspirations, astonishing designs and exquisite craftsmanship into the making of jewellery masterpieces. Unveiling the latest highlight of the company’s magnificent jewellery, Chairperson and Chief Executive Officer Ms. Cindy Yeung leads her professional team in presenting the new high jewellery brand—“Nuò by Cindy Yeung”. The word “Nuò” is taken from the Putonghua pronunciation of the character “諾”, meaning “promise”, in the Chinese name of Ms. Yeung as it symbolizes Emperor Jewellery’s unwavering commitment to premium quality. “Nuò” also represents an intricate link between Ms. Cindy Yeung and her daughter Ms. Jasmine Cheung, whose Chinese name also includes the character “諾”. It embodies a distinctive lineage, just like extraordinary jewellery being passed down through the generations.

Throughout her childhood, Ms. Yeung spent many joyous days at the watch store founded by her grandfather Mr. Yeung Shing, where she gained solid knowledge of watches through her exchanges with the watch repairmen and staff. In the 1960s, the family business branched out into jewellery retail under the helm of Ms. Yeung’s father Dr. Albert Yeung, and it marked the beginning of her lifelong relationship with jewellery. While Ms. Yeung grew up in a traditional family, she received her education overseas and developed remarkable insights into jewellery. Since Ms. Yeung took the helm of the family business in the 1990s, she has taken up the company’s jewellery business upon herself. Ms. Yeung believes jewellery is not only a piece of accessory but a work of art; her passion for jewellery design shines through her work, as she seeks to present traditional jewellery craftsmanship and gemstones in contemporary designs. As the Creative Director of the brand, Ms. Yeung’s commitment to exceptional jewellery design and craftsmanship underpins her pursuit of excellence in every piece of jewellery. She holds the highest standards for the quality of gemstones, the artistry of the craftsmen, and the creativity of the design team. Every design from the “Nuò by Cindy Yeung” high jewellery brand is a unique creation that encapsulates Ms. Yeung’s singular vision and experience from over the years, as “Nuò by Cindy Yeung” jewellery stands for perfect artworks of creativity and passion.

This year, “Nuò by Cindy Yeung” spotlights the theme of “Celestial Gift”, in an ode to the gift of divine inspirations and the beauty of nature. It is illuminated in the designs from three thematic collections: “Majestic”, “Splendour” and “Immaculate”. In a perfect unison of Chinese and Western sensibilities, the trendy designs accentuate the essence of the gemstones. Every jewellery piece reflects the sublimity of nature and the beauty of the seasons, revealing the brand's unique jewellery aesthetics.

Majestic
Palatial art has been revered as an art of divine inspirations across the East and West. The “Majestic” Collection is inspired by splendid palatial architecture and royal attire, emphasizing the creativity of master artists and their dazzling designs. This jewellery collection features stylish, resplendent designs in a perfect mix of contemporary vogue and classical sensibilities.

Splendour
Nature has been a source of inspirations for poets and artists who seek in it the laws of beauty, and “symmetry” is one of the time-honoured interpretations of beauty. The “Splendour” Collection takes inspiration from symmetry; the designs feature geometric shapes to evoke the harmony and perfection in all things in the universe, as the jewellery captures a stately and transcendent beauty.

Immaculate
Nature is the cradle for all lives and inspirations, as every flower or every gemstone is the treasure of mankind. The “Immaculate” Collection is inspired by the vision of beautiful women on a stroll in the garden while admiring the beauty of nature. This collection brings together the spontaneous elegance of women and natural scenery in enchanting jewellery.

About Emperor Watch & Jewellery
Emperor Watch & Jewellery is an internationally acclaimed retailer of prestigious timepieces and a manufacturer of contemporary and sophisticated jewellery. The foundation for the company was laid with Mr Yeung Shing’s founding of Shing On Kee Watch Shop in 1942. For over 70 years, Emperor Watch & Jewellery has undertaken a determined pursuit of excellence. This commitment serves as a guarantee for the quality of products and services it provides.

The business of Emperor Watch & Jewellery began with the importing of premium timepieces from around the world. In the 1960s, Emperor Watch & Jewellery designed and manufactured jewellery on its own. Over the years, Emperor Jewellery has been committed to superior innovation and craftsmanship, creating exquisite high-end jewellery by putting its fashion sense forward to add more new and unique ideas to its designs. Every piece of remarkable jewellery from Emperor Jewellery represents a touching story that marks the important moments of one’s journey of life.

For more details
Please visit our official website: www.emperorwatchjewellery.com or
Emperor Jewellery’s Facebook page: https://www.facebook.com/emperorwatchandjewellery/
or our Instagram: emperorwatchandjewellery
#EmperorJewellery # NuoCindyYeung or
Emperor Jewellery’s JD flagship store: https://emperorjewellery.jd.com/

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