Over the years, Emperor Watch and Jewellery has garnered renown for its collaboration with the world’s most prestigious timepiece brands, offering a fine selection of premium watches for the sophisticated customers. At its Rolex Boutiques, a team of experienced sales representatives are dedicated to providing professional opinion and exceptional service to customers. With its commitment to excellence in product and service quality, Emperor Watch and Jewellery has won wide acclaim and trust from its customers. Be it shopping or enquiries about maintenance and care for your exquisite Rolex, our team are here to serve you with professional and personalized assistance. 



The Group saw active expansion of its timepiece business under the helm of Chairman Dr. Albert Yeung. In 1972, it became a trusted partner of the international premium timepiece brand Rolex, when Observatory Watch & Jewellery was appointed authorized retailer of the brand. It consolidated Emperor Watch and Jewellery’s status as one of the few recognized retailers of high-end watches in Hong Kong.

Pictured is Dr. Albert Yeung (first right) along with the Swiss Ambassador to Hong Kong Mr. H. Suter (third right), General Manager, Rolex Hong Kong Co. Ltd., Mr. Hans Brunner (second right) and Asian movie queen Ms. Betty Li (second left) performing the ribbon-cutting ceremony to celebrate the shop’s expansion. The occasion marked an important milestone in Emperor Watch and Jewellery’s long-term collaboration with Rolex in the future.


With the trust garnered from its long-standing collaboration with Rolex, Emperor Watch and Jewellery and the brand joined hands to open the first Emperor Watch and Jewellery Rolex Boutique at No.8 Russell Street, Causeway Bay, Hong Kong in 2008.


In 2013, Emperor Watch and Jewellery embarked on the overseas market and launched its Rolex Boutique in Singapore.


Today, Emperor Watch and Jewellery has launched a chain of Rolex Boutiques in Hong Kong, Macau, major cities in Mainland China and Singapore. With their extensive experience and professional expertise, our team of sales representatives will assist you in selecting a timepiece that lasts a lifetime.


Emperor Watch and Jewellery’s Rolex Boutique at Chongqing Times Square had a grand opening on September 7, 2018 with (From the left) Mr. Paul Li, General Manager (Operations) of Long Qing Property Development (Chongqing) Co. Ltd.; Ms Cindy Yeung, Chairperson and Chief Executive Officer of Emperor Watch and Jewellery; Ms. Dai Ling, Vice Chairman of Chongqing Yuzhong District CPPCC and Deputy of Party Group; Mr. Yundi Li, Rolex Watch Ambassador and International Virtuosco Classical Pianist and Mr. Brahim Drissi, General Manager, Rolex Guangzhou Co. Ltd. as officiating guests.



Shop 16, G/F & LG/F, New World Tower, 16-18 Queen’s Road Central, Central

(852) 2522 1788

Causeway Bay

G/F, 54-56 Russell Street, Causeway Bay

(852) 2833 2812

Causeway Bay

Shop 1 & 2, G/F, 8 Russell Street, Causeway Bay

(852) 2831 8080

Wan Chai

Shop G01-G05, G/F, Emperor Group Centre, 288 Hennessy Road, Wan Chai

(852) 2893 3209

Tsim Sha Tsui

Shop OT 276-280, Level 2, Ocean Terminal, Harbour City, 3-27 Canton Road, Tsim Sha Tsui

(852) 2302 0882

Tsim Sha Tsui

Shop 4-8, G/F, 8 Canton Road, Tsim Sha Tsui

(852) 2377 3688

Tsim Sha Tsui

Shops 4-6, G/F & UG/F, China Hong Kong City, 33 Canton Road, Tsim Sha Tsui

(852) 2730 3383

Tsim Sha Tsui

Shop G06, G/F, iSQUARE, 63 Nathan Road, Tsim Sha Tsui

(852) 2721 3118


Shop 129, 1/F, Beijing APM, No.138 Wangfujing Avenue, Dongcheng District, Beijing

86 (10)6526 3062


Shop 101, 1F, Emperor Group Centre , No.12D Jianguomenwai Avenue, Chaoyang District ,

86 (10) 5646 9893


Shop 137, 1/F ,Shanghai ONE ITC Mall ,No.1901 ,Huashan Road , Xuhui District, Shanghai, China

86 021 5496 1600


Shop 01005-1 , 1/F, Shin Kong Place , No.89 Hongjin Road, Longxi Street,Yubei District , Chongqing

86 (23) 6771 1137


Shop No. L110, Chongqing Times Square, No.100 Zou Rong Road, Yuzhong
District, Chongqing

86 (23) 6382 8329


Shop 124,1/F, CHENGDU YINTAI CENTER, No. 1199, Tianfu Avenue North Section, Hi-Tech Zone, Chengdu, Sichuan Province

86 (28) 6525 9800


Shop 1, G/F, Grand Emperor Hotel, 288 Avenida Comercial De Macau, Macau

(853) 2875 5238

Orchard Road

435 Orchard Road, #02-40 to 44, Wisma Atria, Singapore 238877

(65) 6694 5712

Orchard Road

581 Orchard Road, #01/01 - 03, The Shopping Gallery at the Hilton, Singapore 238883

(65) 6737 2896



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