Emperor Jewellery hosted an exclusive launch event for the new jewellery collection “SEE ME FLY“ at their Russell Street store in Causeway Bay. Joey Yung, as the collection ambassador, personally unveiled the design concepts and creative inspirations behind ”SEE ME FLY,” captivating attendees with her vision and artistry.  Emperor Group Chairman Dr. Albert Yeung and Emperor Watch & Jewellery CEO Mr. Larry Leung also attended the event to show their support.

Emperor Jewellery has always pursued excellence, valued quality, and especially emphasized the emotional value behind its products. Joey and Emperor Jewellery joined hands after 6 years, paying tribute to the most iconic lyrics, “See me Fly, I’m proud to fly up high” from her signature song “Proud of You,” encouraging women to pursue their dreams. In addition to introducing the new collection, the event featured a interactive session, where Joey engaged with Hong Kong fans as well as mainland China fans.

Joey has consistently shown a strong commitment to children's development, and Emperor Jewellery, to signify their backing, in the presence of Dr. Albert Yeung, Chairman of Emperor Group, Mr. Larry Leung, CEO of Emperor Watch & Jewellery, proudly represented the company in making a donation to the Joey Yung Charity Foundation. The donation was received by Joey, the founder of the foundation, and the funds will benefit the children supported by the charity.