Emperor Jewellery hosted the launch event for its new “CORE & ENCORE” collection at the Wan Chai store, featuring Emperor Entertainment artist Hins Cheung as the collection’s ambassador. Hins attended the event to introduce his new role for the collection and share the design concepts and highlights of “CORE & ENCORE.”

The event was also graced by Emperor Group Chairman Dr. Albert Yeung, Vice Chairman Mr. Alex Yeung, Emperor Watch & Jewellery Chairperson Ms. Cindy Yeung, and CEO Mr. Ricky Ng.

The new “CORE & ENCORE” collection draws inspiration from the gender-fluid and unbalanced aesthetics popular in Western fashion. The collection combines black accents with white diamonds for a chic, minimalist look. It presents sleek, unisex designs that can be mixed and matched to create matching looks. A special highlight of the event was Hins transforming into a jewellery stylist, demonstrating his unique insights into jewellery design and versatility across refined and bold styles.