Hong Kong’s watch industry recently welcomed a magnificent occasion as Emperor Watch & Jewellery proudly opened the largest Patek Philippe boutique in Hong Kong, spanning over 3,600 square feet in Central, with numerous political and business elites in attendance. The boutique has relocated from the same street to the ground floor shop of the Shanghai Commercial Bank Building at 12 Queen's Road Central, a highly trafficked and esteemed location. Featuring a brand-new design with multiple unique elements, the boutique offers watch enthusiasts an unprecedented luxury experience.

To celebrate the boutique’s opening, Dr. Albert Yeung, Chairman of Emperor Group, and Ms. Cindy Yeung, Chairperson of Emperor Watch & Jewellery, specially invited over a hundred political and business dignitaries, friends, and Patek Philippe brand enthusiasts to a grand cocktail reception. The event was further graced by the presence of Mr. Tony Leung, Ms. Carina Lau, and Mr. Alex Fong, who joined guests in appreciating the boutique’s new interior design and concept, sharing a delightful evening together. For collectors and watch lovers, this boutique is undoubtedly a must-visit.

Ms. Cindy Yeung, Chairperson of Emperor Watch & Jewellery, stated: "After more than nine months of preparation, Emperor Watch & Jewellery's brand new Patek Philippe boutique has finally opened in Central. The new boutique has relocated from the same street and is the first in Asia to feature multiple unique exhibition areas. The entire store design is exquisitely crafted and carefully selected. We are delighted to invite over a hundred friends and guests to witness this grand occasion!"

The store features seven distinct themed areas, allowing customers to carefully appreciate a variety of fine watches. Among them, the Patek Philippe boutique is the first in all of Asia to set up a "Museum" exhibition area showcasing rare and precious collections. Emperor Watch & Jewellery has invited collectors to specially loan their pieces for enthusiasts to enjoy. The exhibition area includes seven display counters, and at yesterday’s event, various limited edition and extremely rare Patek Philippe watches were showcased. Notably, a Patek Philippe 150th Anniversary limited edition platinum watch, with only 50 pieces worldwide, is displayed, allowing customers to closely appreciate the craftsmanship details. The exhibits will be rotated regularly to keep watch lovers refreshed with new sights.

The boutique also features an exclusive customer bar area, providing a space for distinguished guests to gather regularly, enjoy fine wines while sharing the joy of appreciating watch artistry. The most striking feature is the unique themed room — "Private Dining Room" adorned with gold leaf and exuding luxurious grandeur. The store also displays an artwork uniquely designed by a renowned French sculptor, themed around the scenic view of Victoria Harbour in Hong Kong Harbour, for customers to admire.