Emperor Watch & Jewellery celebrates the grand opening of Hong Kong's first flagship Rolex Boutique on Canton Road, in the heart of Tsim Sha Tsui's premier luxury shopping district. The grand opening ceremony brought together distinguished guests to celebrate this significant milestone. Officiating guests included Dr Albert Yeung, Chairman of Emperor Group; Mr Maxim Lamarre, CEO of Rolex Greater China; Mr Nicholas Tse, Artiste of Emperor Entertainment Group; Ms Cindy Yeung, Chairperson of Emperor Watch & Jewellery; and Mr Larry Leung, CEO of Emperor Watch & Jewellery. The officiating guests jointly presided over the lighting ceremony and traditional eye-dotting ceremony, conveying their best wishes for the continued growth and success of the new boutique, as it delivers exceptional service and a world-class retail experience to clients in Hong Kong and around the globe.

Conceived by renowned Swiss design house Atelier Oï in close collaboration withRolex architects, the boutique is imagined as a luxurious "treasure chest": a richly layered yet composed setting that brings together Rolex's enduring design codes, meticulous craftsmanship and a sense of discovery.

Occupying three storeys, the ground floor and first floor feature exhibition counters, browsing areas, consultation areas and VIP space, while the second floor features a dedicated Rolex Certified Pre-Owned area, designed to offer easy access to the programme in a comfortable setting. The new flagship Rolex Boutique on Canton Road offers an exceptional environment in which to discover Rolex timepieces and services.